Symbol Mark and Logo (Regular or Grid)
The logo is a representation of a visual expression that symbolizes SAESHIN PRECISION which is a core fundamental factor.
Internally, the logo makes every employee feel a sense of unity, and delivers a consistent image that creates more synergy.
Meaning of Formation
It denotes brightness, nobility and timelessness of SAESHIN PRECISION CO., LTD expressing its initial ‘S’ with a diamond. The image that the light penetrates the diamond means technology and passion of SAESHIN PRECISION CO., LTD which leads for a better healthy life for humankind. Moreover, the ‘S’ means various words including Sincere, Strong, Special, and Supreme so that it can be considered a symbol of a special beginning of SAESHIN PRECISION CO., LTD to open the new stage of the medical appliances business in the global age.
Meaning of color
Blue-mono tone was used to represent the high-tech industry. An image of SAESHIN who aims to become a company that delivers only the highest technology.
Ideal combination of accurate formation and color expresses the properties of SAESHIN PRECISION CO., LTD which leads the industry as a member of the high-tech products arena.
The color system is one of the three elements that form the identity of SAESHIN PRECISION CO., LTD along with the symbol mark and logo type. In addition, it is applied to symbol mark, logo type and visual medium, and it functions to transmit the image of Seishin Precision Co., Ltd. Exclusive color representation is based on four primary color processes. If there is any doubt in production, be sure to consult with CI management department.
- PANTONE: 7469C 100%
CMYK: C100+M20+Y0+K40, RGB: R0+G102+B156
- PANTONE: 7469C 80%
CMYK: C80+M16+Y0+K32, RGB: R0+G124+B174
- PANTONE: 7469C 60%
CMYK: C60+M12+Y0+K24, RGB: R79+G152+B193
- PANTONE: 7469C 20%
CMYK: C20+M4+Y0+K8, RGB: R201+G220+B235
- PANTONE: 233C
CMYK: C11+M100+Y0+K0, RGB: R212+G0+B127
- PANTONE Cool Gray 10C
CMYK: C0+M2+Y0+K60, RGB: R137+G135+B136
Fundamentals of the Word Mark
The name TRAUS has the meaning of “dreams” and got the name from a “Growing Tree”. We are emphasizing on “T” which has the meaning of Technology, Trend, etc. Branches which are divided into two will be the foundation of creating the Saeshin Precision brand. The Blue color signifies the company’s desire to produce superior technology and reliability.
- TRAUS Blue
PANTONE: 3025C CMYK: C100+M17+K51 RGB: G90+B138
- TRAUS Gray
PANTONE: Cool Gray 10C CMYK: M2+K60 RGB: R137+G135+B136
- TRAUS Gold
- TRAUS Silver
- TRAUS Green
PANTONE: 369C CMYK: C59+Y100+K7 RGB: R109+G179+B40
The logo is a representation of a visual expression that symbolizes Brillian which is a core fundamental factor. Internally, the logo makes every employee feel a sense of unity, and delivers a consistent image that creates more synergy. Along with our logo, the Word Mark is the core of the B.I logo, and one of the essential elements to visually convey the identity of Brillian.
Regulation a color
Illegal use of the Symbol Mark may damage the identity of Brillian. To present or use the images correctly, keep it exactly the way it appears in the illustrations above.
Four fundamental colors Regulation
- CMYK: C0+M0+Y0+K0 RGB: R0+G0+B0
- CMYK: C40+M45+Y50+K5 RGB: R155+G133+B120
- CMYK: C65+M60+Y0+K0 RGB: R106+G110+B179
- CMYK: C0+M39+Y30+K0 RGB: R248+G173+B160
- CMYK: C0+M0+Y0+K30 RGB: R188+G190+B192
Spot color processing is not possible of Newpaper and Magazine. When use the this colour. When there is a problem in use, consult with concerned departments. (CMYK printing)
Spot colors Regulation
- PANTONE DS Process Black C
- PANTONE DS 45-6 C
- PANTONE DS 189-4 C
- PANTONE DS 90-6C
- PANTONE DS 327-9 C
Purpose of Basic color representation. Should be reviewed in order to take advantage of Ink levels, paper and printing methods.